Leading SaaS teams to new heights

With more than 20 years of experience leading customer-facing teams in high-growth SaaS environments, Lisa Giles has seen firsthand how the gap between a “win” and a “wow” can shape a company’s trajectory.

Her career began in the trenches of sales, account management, and customer success, where she learned that retention isn’t just a metric—it’s an operating rhythm. Over time, her focus expanded from individual customer relationships to the systems, teams, and culture required to consistently deliver on the customer promise.

Lisa has held senior leadership roles at Harver, Acquia, Fuze, Kaspersky, and Sophos, leading Sales, Account Management, and Customer Success organizations while driving initiatives across retention, value realization, operational improvement, and team effectiveness. Her superpower is bringing calm to complexity: getting to the heart of a problem, making sense of what isn’t working, and helping teams turn complexity into a clear, practical path forward.

Through From Won to Wow, Lisa partners with founders and executives to build the operating rhythm required to turn new contracts into long-term partnerships. The work goes beyond reactive management—it’s about creating the systems, habits, and culture that allow teams to proactively deliver the value customers came for.

Our methodology is rooted in the belief that winning the customer is only the beginning. Sustained growth comes from consistently delivering on the customer promise.